Detect Adex

Advertising

Adex is a data management platform (DMP) system utilized for organizing and analyzing large volumes of data to optimize targeted advertising campaigns.

Detection looks at script sources, javascript globals, dom selectors across 4 fingerprint rules among the site's public responses.

01

Websites using Adex

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02

Signal classes

PluginView evaluates public page signals in these classes when identifying Adex. Individual fingerprint rule bodies are proprietary and are not published.

  • Script sources
  • JavaScript globals
  • DOM selectors
03

Example public indicators for Adex

Illustrative indicators derived from public catalog metadata for Adex. A live scan may match additional proprietary rules beyond these examples.

  • dmp.theadex.com/
  • _adexc
  • adex.v:
  • link
04

What a detection means

Establishes
One or more public signals on the scanned page matched a known Adex signature (4 rules) at the time of the scan.
Does not establish
A sitewide install of Adex, an active vendor contract, exclusive use, or that Adex is still in place today.
05

How to check a site for Adex

  1. 1. Enter the website URL in the scan form — homepage, pricing, checkout, or login pages usually expose the strongest Adex signals.
  2. 2. PluginView reads only public responses (script sources, javascript globals, dom selectors) and scores them against the Adex signature set (4 rules).
  3. 3. Review the confidence score and text explanation for Adex on the results page.
06

FAQ: detecting Adex

Can PluginView detect Adex without logging in?
Yes. PluginView only reads publicly accessible responses when checking for Adex — typically script sources, javascript globals, dom selectors. It does not bypass authentication or paywalls.
What category is Adex?
Adex is classified under Advertising in the PluginView directory.
How many fingerprint rules cover Adex?
This reference currently tracks 4 fingerprint rules across script sources, javascript globals, dom selectors. Individual rule bodies are proprietary and are not published.
What public signals suggest a site uses Adex?
Illustrative public indicators for Adex include dmp.theadex.com/; _adexc; adex.v:. A live scan may match additional proprietary rules beyond these examples.

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