Detect AdRoll

AdvertisingRetargeting

AdRoll is a digital marketing technology platform that specialises in retargeting.

Detection looks at script sources, javascript globals, dom selectors, inline scripts across 6 fingerprint rules among the site's public responses.

01

Websites using AdRoll

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02

Signal classes

PluginView evaluates public page signals in these classes when identifying AdRoll. Individual fingerprint rule bodies are proprietary and are not published.

  • Script sources
  • JavaScript globals
  • DOM selectors
  • Inline scripts
03

Example public indicators for AdRoll

Illustrative indicators derived from public catalog metadata for AdRoll. A live scan may match additional proprietary rules beyond these examples.

  • as.adroll.com
  • adroll_adv_id
  • adroll_pix_id
  • adroll_version:
  • link
  • ds.adroll.com/
04

What a detection means

Establishes
One or more public signals on the scanned page matched a known AdRoll signature (6 rules) at the time of the scan.
Does not establish
A sitewide install of AdRoll, an active vendor contract, exclusive use, or that AdRoll is still in place today.
05

How to check a site for AdRoll

  1. 1. Enter the website URL in the scan form — homepage, pricing, checkout, or login pages usually expose the strongest AdRoll signals.
  2. 2. PluginView reads only public responses (script sources, javascript globals, dom selectors) and scores them against the AdRoll signature set (6 rules).
  3. 3. Review the confidence score and text explanation for AdRoll on the results page.
06

FAQ: detecting AdRoll

Can PluginView detect AdRoll without logging in?
Yes. PluginView only reads publicly accessible responses when checking for AdRoll — typically script sources, javascript globals, dom selectors, inline scripts. It does not bypass authentication or paywalls.
What category is AdRoll?
AdRoll is classified under Advertising, Retargeting in the PluginView directory.
How many fingerprint rules cover AdRoll?
This reference currently tracks 6 fingerprint rules across script sources, javascript globals, dom selectors, inline scripts. Individual rule bodies are proprietary and are not published.
What public signals suggest a site uses AdRoll?
Illustrative public indicators for AdRoll include as.adroll.com; adroll_adv_id; adroll_pix_id. A live scan may match additional proprietary rules beyond these examples.

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