Detect Google Analytics
Google Analytics is a free web analytics service that tracks and reports website traffic.
Detection looks at cookies, script sources, javascript globals, dom selectors, inline scripts across 11 fingerprint rules among the site's public responses.
01
Websites using Google Analytics
Loading website list…
02
Signal classes
PluginView evaluates public page signals in these classes when identifying Google Analytics. Individual fingerprint rule bodies are proprietary and are not published.
- Cookies
- Script sources
- JavaScript globals
- DOM selectors
- Inline scripts
03
Example public indicators for Google Analytics
Illustrative indicators derived from public catalog metadata for Google Analytics. A live scan may match additional proprietary rules beyond these examples.
- __utma
- _ga
- _ga_*
- _gat
- google-analytics.com/gaurchinanalytics.js
- googletagmanager.com/gtag/js
- GoogleAnalyticsObject
- gaGlobal
04
What a detection means
- Establishes
- One or more public signals on the scanned page matched a known Google Analytics signature (11 rules) at the time of the scan.
- Does not establish
- A sitewide install of Google Analytics, an active vendor contract, exclusive use, or that Google Analytics is still in place today.
05
How to check a site for Google Analytics
- 1. Enter the website URL in the scan form — homepage, pricing, checkout, or login pages usually expose the strongest Google Analytics signals.
- 2. PluginView reads only public responses (cookies, script sources, javascript globals) and scores them against the Google Analytics signature set (11 rules).
- 3. Review the confidence score and text explanation for Google Analytics on the results page.
06
FAQ: detecting Google Analytics
- Can PluginView detect Google Analytics without logging in?
- Yes. PluginView only reads publicly accessible responses when checking for Google Analytics — typically cookies, script sources, javascript globals, dom selectors. It does not bypass authentication or paywalls.
- What category is Google Analytics?
- Google Analytics is classified under Analytics in the PluginView directory.
- How many fingerprint rules cover Google Analytics?
- This reference currently tracks 11 fingerprint rules across cookies, script sources, javascript globals, dom selectors, inline scripts. Individual rule bodies are proprietary and are not published.
- What public signals suggest a site uses Google Analytics?
- Illustrative public indicators for Google Analytics include __utma; _ga; _ga_*. A live scan may match additional proprietary rules beyond these examples.
