Detect Microsoft Advertising UET
PluginView detects Microsoft Advertising UET, a Advertising, Attribution & Visitor Identification, by evaluating vendor endpoints on publicly reachable pages. Illustrative public indicators associated with Microsoft Advertising UET include bat.bing.com/bat.js, bat.bing.com/action. The listed vendor-controlled browser component was present and active on the scanned page at scan time. Full fingerprint rules remain proprietary; this page summarizes the signal classes and example indicators used for identification.
Detection looks at vendor endpoints across 2 fingerprint rules among the site's public responses.
Websites using Microsoft Advertising UET
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Signal classes
PluginView evaluates public page signals in these classes when identifying Microsoft Advertising UET. Individual fingerprint rule bodies are proprietary and are not published.
- Vendor endpoints
Example public indicators for Microsoft Advertising UET
Illustrative indicators derived from public catalog metadata for Microsoft Advertising UET. A live scan may match additional proprietary rules beyond these examples.
- bat.bing.com/bat.js
- bat.bing.com/action
What a detection means
- Establishes
- The listed vendor-controlled browser component was present and active on the scanned page at scan time.
- Does not establish
- It does not prove a sitewide installation, current commercial contract, backend-only use, exclusive use, or production transaction volume.
Minimum proof rule
Observe a live browser request, loaded script, or iframe to the listed unique vendor endpoint. Source-text-only matches do not qualify.
Best pages to check: All pages; trigger pageview/event
How to check a site for Microsoft Advertising UET
- 1. Enter the website URL in the scan form — homepage, pricing, checkout, or login pages usually expose the strongest Microsoft Advertising UET signals (prefer: All pages; trigger pageview/event).
- 2. PluginView reads only public responses (vendor endpoints) and scores them against the Microsoft Advertising UET signature set (2 rules).
- 3. Review the confidence score and text explanation for Microsoft Advertising UET on the results page.
FAQ: detecting Microsoft Advertising UET
- Can PluginView detect Microsoft Advertising UET without logging in?
- Yes. PluginView only reads publicly accessible responses when checking for Microsoft Advertising UET — typically vendor endpoints. It does not bypass authentication or paywalls.
- What category is Microsoft Advertising UET?
- Microsoft Advertising UET is classified under Advertising, Attribution & Visitor Identification in the PluginView directory.
- How many fingerprint rules cover Microsoft Advertising UET?
- This reference currently tracks 2 fingerprint rules across vendor endpoints. Individual rule bodies are proprietary and are not published.
- What public signals suggest a site uses Microsoft Advertising UET?
- Illustrative public indicators for Microsoft Advertising UET include bat.bing.com/bat.js; bat.bing.com/action. A live scan may match additional proprietary rules beyond these examples.
- Which pages are best for detecting Microsoft Advertising UET?
- For Microsoft Advertising UET, start with: All pages; trigger pageview/event.