PluginView detects Microsoft Advertising UET, a Advertising, Attribution & Visitor Identification, by evaluating vendor endpoints on publicly reachable pages. Illustrative public indicators associated with Microsoft Advertising UET include bat.bing.com/bat.js, bat.bing.com/action. The listed vendor-controlled browser component was present and active on the scanned page at scan time. Full fingerprint rules remain proprietary; this page summarizes the signal classes and example indicators used for identification.

Detection looks at vendor endpoints across 2 fingerprint rules among the site's public responses.

01

Websites using Microsoft Advertising UET

Loading website list…

02

Signal classes

PluginView evaluates public page signals in these classes when identifying Microsoft Advertising UET. Individual fingerprint rule bodies are proprietary and are not published.

  • Vendor endpoints
03

Example public indicators for Microsoft Advertising UET

Illustrative indicators derived from public catalog metadata for Microsoft Advertising UET. A live scan may match additional proprietary rules beyond these examples.

  • bat.bing.com/bat.js
  • bat.bing.com/action
04

What a detection means

Establishes
The listed vendor-controlled browser component was present and active on the scanned page at scan time.
Does not establish
It does not prove a sitewide installation, current commercial contract, backend-only use, exclusive use, or production transaction volume.
05

Minimum proof rule

Observe a live browser request, loaded script, or iframe to the listed unique vendor endpoint. Source-text-only matches do not qualify.

Best pages to check: All pages; trigger pageview/event

06

How to check a site for Microsoft Advertising UET

  1. 1. Enter the website URL in the scan form — homepage, pricing, checkout, or login pages usually expose the strongest Microsoft Advertising UET signals (prefer: All pages; trigger pageview/event).
  2. 2. PluginView reads only public responses (vendor endpoints) and scores them against the Microsoft Advertising UET signature set (2 rules).
  3. 3. Review the confidence score and text explanation for Microsoft Advertising UET on the results page.
07

FAQ: detecting Microsoft Advertising UET

Can PluginView detect Microsoft Advertising UET without logging in?
Yes. PluginView only reads publicly accessible responses when checking for Microsoft Advertising UET — typically vendor endpoints. It does not bypass authentication or paywalls.
What category is Microsoft Advertising UET?
Microsoft Advertising UET is classified under Advertising, Attribution & Visitor Identification in the PluginView directory.
How many fingerprint rules cover Microsoft Advertising UET?
This reference currently tracks 2 fingerprint rules across vendor endpoints. Individual rule bodies are proprietary and are not published.
What public signals suggest a site uses Microsoft Advertising UET?
Illustrative public indicators for Microsoft Advertising UET include bat.bing.com/bat.js; bat.bing.com/action. A live scan may match additional proprietary rules beyond these examples.
Which pages are best for detecting Microsoft Advertising UET?
For Microsoft Advertising UET, start with: All pages; trigger pageview/event.