Detect The Trade Desk Universal Pixel

Advertising, Attribution & Visitor Identification

PluginView detects The Trade Desk Universal Pixel, a Advertising, Attribution & Visitor Identification, by evaluating vendor endpoints on publicly reachable pages. Illustrative public indicators associated with The Trade Desk Universal Pixel include js.adsrvr.org/up_loader, match.adsrvr.org. The listed vendor-controlled browser component was present and active on the scanned page at scan time. Full fingerprint rules remain proprietary; this page summarizes the signal classes and example indicators used for identification.

Detection looks at vendor endpoints across 2 fingerprint rules among the site's public responses.

01

Websites using The Trade Desk Universal Pixel

Loading website list…

02

Signal classes

PluginView evaluates public page signals in these classes when identifying The Trade Desk Universal Pixel. Individual fingerprint rule bodies are proprietary and are not published.

  • Vendor endpoints
03

Example public indicators for The Trade Desk Universal Pixel

Illustrative indicators derived from public catalog metadata for The Trade Desk Universal Pixel. A live scan may match additional proprietary rules beyond these examples.

  • js.adsrvr.org/up_loader
  • match.adsrvr.org
04

What a detection means

Establishes
The listed vendor-controlled browser component was present and active on the scanned page at scan time.
Does not establish
It does not prove a sitewide installation, current commercial contract, backend-only use, exclusive use, or production transaction volume.
05

Minimum proof rule

Observe a live browser request, loaded script, or iframe to the listed unique vendor endpoint. Source-text-only matches do not qualify.

Best pages to check: All pages; trigger event

06

How to check a site for The Trade Desk Universal Pixel

  1. 1. Enter the website URL in the scan form — homepage, pricing, checkout, or login pages usually expose the strongest The Trade Desk Universal Pixel signals (prefer: All pages; trigger event).
  2. 2. PluginView reads only public responses (vendor endpoints) and scores them against the The Trade Desk Universal Pixel signature set (2 rules).
  3. 3. Review the confidence score and text explanation for The Trade Desk Universal Pixel on the results page.
07

FAQ: detecting The Trade Desk Universal Pixel

Can PluginView detect The Trade Desk Universal Pixel without logging in?
Yes. PluginView only reads publicly accessible responses when checking for The Trade Desk Universal Pixel — typically vendor endpoints. It does not bypass authentication or paywalls.
What category is The Trade Desk Universal Pixel?
The Trade Desk Universal Pixel is classified under Advertising, Attribution & Visitor Identification in the PluginView directory.
How many fingerprint rules cover The Trade Desk Universal Pixel?
This reference currently tracks 2 fingerprint rules across vendor endpoints. Individual rule bodies are proprietary and are not published.
What public signals suggest a site uses The Trade Desk Universal Pixel?
Illustrative public indicators for The Trade Desk Universal Pixel include js.adsrvr.org/up_loader; match.adsrvr.org. A live scan may match additional proprietary rules beyond these examples.
Which pages are best for detecting The Trade Desk Universal Pixel?
For The Trade Desk Universal Pixel, start with: All pages; trigger event.