VWO is a website testing and conversion optimisation platform.
Detection looks at script sources, javascript globals across 6 fingerprint rules among the site's public responses.
01
Websites using VWO
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02
Signal classes
PluginView evaluates public page signals in these classes when identifying VWO. Individual fingerprint rule bodies are proprietary and are not published.
- Script sources
- JavaScript globals
03
Example public indicators for VWO
Illustrative indicators derived from public catalog metadata for VWO. A live scan may match additional proprietary rules beyond these examples.
- dev.visualwebsiteoptimizer.com/
- visual-website-optimizer/
- VWO
- __vwo
- _vwo_code
- _vwo_settings_timer
04
What a detection means
- Establishes
- The listed vendor-controlled browser component was present and active on the scanned page at scan time.
- Does not establish
- It does not prove a sitewide installation, current commercial contract, backend-only use, exclusive use, or production transaction volume.
05
Minimum proof rule
Observe a live browser request, loaded script, or iframe to the listed unique vendor endpoint. Source-text-only matches do not qualify.
Best pages to check: All pages; observe experiment activation
06
How to check a site for VWO
- 1. Enter the website URL in the scan form — homepage, pricing, checkout, or login pages usually expose the strongest VWO signals (prefer: All pages; observe experiment activation).
- 2. PluginView reads only public responses (script sources, javascript globals) and scores them against the VWO signature set (6 rules).
- 3. Review the confidence score and text explanation for VWO on the results page.
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FAQ: detecting VWO
- Can PluginView detect VWO without logging in?
- Yes. PluginView only reads publicly accessible responses when checking for VWO — typically script sources, javascript globals. It does not bypass authentication or paywalls.
- What category is VWO?
- VWO is classified under Analytics, A/B Testing, Experimentation, Search & Personalization in the PluginView directory.
- How many fingerprint rules cover VWO?
- This reference currently tracks 6 fingerprint rules across script sources, javascript globals. Individual rule bodies are proprietary and are not published.
- What public signals suggest a site uses VWO?
- Illustrative public indicators for VWO include dev.visualwebsiteoptimizer.com/; visual-website-optimizer/; VWO. A live scan may match additional proprietary rules beyond these examples.
- Which pages are best for detecting VWO?
- For VWO, start with: All pages; observe experiment activation.