Detect Google Publisher Tag
Google Publisher Tag (GPT) is an ad tagging library for Google Ad Manager which is used to dynamically build ad requests.
Detection looks at script sources across 3 fingerprint rules among the site's public responses.
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Websites using Google Publisher Tag
Loading website list…
02
Signal classes
PluginView evaluates public page signals in these classes when identifying Google Publisher Tag. Individual fingerprint rule bodies are proprietary and are not published.
- Script sources
03
Example public indicators for Google Publisher Tag
Illustrative indicators derived from public catalog metadata for Google Publisher Tag. A live scan may match additional proprietary rules beyond these examples.
- googletagservices.com/tag/js/gpt.js
- securepubads.g.doubleclick.net/tag/js/gpt.js
- pagead2.googlesyndication.com/tag/js/gpt.js
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What a detection means
- Establishes
- One or more public signals on the scanned page matched a known Google Publisher Tag signature (3 rules) at the time of the scan.
- Does not establish
- A sitewide install of Google Publisher Tag, an active vendor contract, exclusive use, or that Google Publisher Tag is still in place today.
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How to check a site for Google Publisher Tag
- 1. Enter the website URL in the scan form — homepage, pricing, checkout, or login pages usually expose the strongest Google Publisher Tag signals.
- 2. PluginView reads only public responses (script sources) and scores them against the Google Publisher Tag signature set (3 rules).
- 3. Review the confidence score and text explanation for Google Publisher Tag on the results page.
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FAQ: detecting Google Publisher Tag
- Can PluginView detect Google Publisher Tag without logging in?
- Yes. PluginView only reads publicly accessible responses when checking for Google Publisher Tag — typically script sources. It does not bypass authentication or paywalls.
- What category is Google Publisher Tag?
- Google Publisher Tag is classified under Advertising in the PluginView directory.
- How many fingerprint rules cover Google Publisher Tag?
- This reference currently tracks 3 fingerprint rules across script sources. Individual rule bodies are proprietary and are not published.
- What public signals suggest a site uses Google Publisher Tag?
- Illustrative public indicators for Google Publisher Tag include googletagservices.com/tag/js/gpt.js; securepubads.g.doubleclick.net/tag/js/gpt.js; pagead2.googlesyndication.com/tag/js/gpt.js. A live scan may match additional proprietary rules beyond these examples.
