Detect Microsoft Advertising
Microsoft Advertising is an online advertising platform developed by Microsoft.
Detection looks at cookies, script sources, javascript globals, dom selectors across 5 fingerprint rules among the site's public responses.
01
Websites using Microsoft Advertising
Loading website list…
02
Signal classes
PluginView evaluates public page signals in these classes when identifying Microsoft Advertising. Individual fingerprint rule bodies are proprietary and are not published.
- Cookies
- Script sources
- JavaScript globals
- DOM selectors
03
Example public indicators for Microsoft Advertising
Illustrative indicators derived from public catalog metadata for Microsoft Advertising. A live scan may match additional proprietary rules beyond these examples.
- _uetsid: x
- _uetvid: x
- bat.bing.com/bat.js
- UET
- link
04
What a detection means
- Establishes
- One or more public signals on the scanned page matched a known Microsoft Advertising signature (5 rules) at the time of the scan.
- Does not establish
- A sitewide install of Microsoft Advertising, an active vendor contract, exclusive use, or that Microsoft Advertising is still in place today.
05
How to check a site for Microsoft Advertising
- 1. Enter the website URL in the scan form — homepage, pricing, checkout, or login pages usually expose the strongest Microsoft Advertising signals.
- 2. PluginView reads only public responses (cookies, script sources, javascript globals) and scores them against the Microsoft Advertising signature set (5 rules).
- 3. Review the confidence score and text explanation for Microsoft Advertising on the results page.
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FAQ: detecting Microsoft Advertising
- Can PluginView detect Microsoft Advertising without logging in?
- Yes. PluginView only reads publicly accessible responses when checking for Microsoft Advertising — typically cookies, script sources, javascript globals, dom selectors. It does not bypass authentication or paywalls.
- What category is Microsoft Advertising?
- Microsoft Advertising is classified under Advertising in the PluginView directory.
- How many fingerprint rules cover Microsoft Advertising?
- This reference currently tracks 5 fingerprint rules across cookies, script sources, javascript globals, dom selectors. Individual rule bodies are proprietary and are not published.
- What public signals suggest a site uses Microsoft Advertising?
- Illustrative public indicators for Microsoft Advertising include _uetsid: x; _uetvid: x; bat.bing.com/bat.js. A live scan may match additional proprietary rules beyond these examples.
