Detect Yandex.Direct

Advertising

Yandex Direct is the platform designed for sponsored ad management.

Detection looks at script sources, javascript globals, dom selectors, html markup across 5 fingerprint rules among the site's public responses.

01

Websites using Yandex.Direct

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02

Signal classes

PluginView evaluates public page signals in these classes when identifying Yandex.Direct. Individual fingerprint rule bodies are proprietary and are not published.

  • Script sources
  • JavaScript globals
  • DOM selectors
  • HTML markup
03

Example public indicators for Yandex.Direct

Illustrative indicators derived from public catalog metadata for Yandex.Direct. A live scan may match additional proprietary rules beyond these examples.

  • an.yandex.ru/
  • yandex_ad_format
  • yandex_partner_id
  • yatag
  • <yatag class="ya-partner__ads">
04

What a detection means

Establishes
One or more public signals on the scanned page matched a known Yandex.Direct signature (5 rules) at the time of the scan.
Does not establish
A sitewide install of Yandex.Direct, an active vendor contract, exclusive use, or that Yandex.Direct is still in place today.
05

How to check a site for Yandex.Direct

  1. 1. Enter the website URL in the scan form — homepage, pricing, checkout, or login pages usually expose the strongest Yandex.Direct signals.
  2. 2. PluginView reads only public responses (script sources, javascript globals, dom selectors) and scores them against the Yandex.Direct signature set (5 rules).
  3. 3. Review the confidence score and text explanation for Yandex.Direct on the results page.
06

FAQ: detecting Yandex.Direct

Can PluginView detect Yandex.Direct without logging in?
Yes. PluginView only reads publicly accessible responses when checking for Yandex.Direct — typically script sources, javascript globals, dom selectors, html markup. It does not bypass authentication or paywalls.
What category is Yandex.Direct?
Yandex.Direct is classified under Advertising in the PluginView directory.
How many fingerprint rules cover Yandex.Direct?
This reference currently tracks 5 fingerprint rules across script sources, javascript globals, dom selectors, html markup. Individual rule bodies are proprietary and are not published.
What public signals suggest a site uses Yandex.Direct?
Illustrative public indicators for Yandex.Direct include an.yandex.ru/; yandex_ad_format; yandex_partner_id. A live scan may match additional proprietary rules beyond these examples.

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